What is SEO?
SEO & Types of SEO, Search Engine Optimization is the process of optimizing website/web pages for certain set of keywords. It is an organic process of building quality back links and witness organic traffic to the website. Thus it excludes paid & direct traffic.
The whole SEO process is mainly structured into 3 types: On-Page SEO, Technical SEO & Off-Page SEO.
Types of SEO
On-Page SEO – It is all about the website content and content is always King. This includes:
- Keyword Research
- Keyword Optimization using META Tag’s
- META Tag’s includes META Title, Description & Keywords
- Content Creation & Optimization
By the above mentioned On-Page factors, Search Engines crawl the website and understand content within the website, as per the audience search with keywords of a particular topic the website content shows up in SERP (Search Engine Results Page).
Technical SEO – It is about a good user experience of the website, non-content related but includes website backend structure. Technical SEO factors are:
- Website loading speed
- Robots & Security
- Mobile Compatibility/Friendliness
- Website Structure & Layout
For the audience that visit website, a good user experience also matters. Internal hyper linking within the website that is from one topic to other, one page to other page, is much suggestible. As shown in the below inter links circle image the internal hyper linking needs to be implemented to keep the audience engaged within the website.
Off-Page SEO – This SEO is different from the above 2 types of SEO. The main objective of off-page SEO is to build and strengthen quality back links to the website. Below are the factors to work on for off-page SEO:
- Guest posting/blogging in relevant, authoritative sites
- Question & Answers via Quora
- Variety of Submissions like Search Engines, Classifieds, Images, Directories and SBM’s (Social Book Markings)
Off-page SEO is all about how we build our website relationship with other websites which includes strategies to build. Most importantly it is not the volume of back links we need but high quality of back links that matters.
There are many tools to utilize for SEO; every tool is updating day by day and one can search them in Google very easily, as per their requirement & necessity. Some of the tools we come across on daily basis are:
- Keyword Planner – for keywords research & optimization
- Woorank, Seoptimer & MOZ – for on-page & technical SEO audit
- Ahrefs & Semrush – off-page back links checker
The above mentioned information helps to give knowledge about SEO & Types of SEO. There is also Local SEO which is an extension to SEO.
In brief Local SEO is the process of optimizing one’s business online presence by attracting from relevant local searches that is optimizing online business while keeping local customers intact. We will share a separate article about Local SEO in future.
Experts advice upon SEO process is to complete On-Page & Technical SEO first, then move on to Off-Page SEO and Local SEO, in order to achieve quick and better results.
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